Simple Formula to Calculate the Brand Score


A brand score is very important to understand the performance of the brand across the buyer or consumer. It’s important to calculate a brand score to see the journey of our brand and its performance on basis of reviews and rating.

What type of data is needed to calculate a brand score?

Its simple you need reviews or rating of your brand you can collect it from your store, social channel and from an e-commerce site.
Take this data and use below formula to calculate a brand score.
You can use a both of formula to the calculation.

This is the simple formula to calculate the brand score.
Brand score formula 1 (Positive – (Neutral +Negative)) / Total Reviews*100
Brand score formula 2 (Positive – Negative) / Total Reviews*100